Project Title: Etisalat Club
Project Pref: “Empowering a better lifestyle”
Summary of the project
<aside> ✏️ The project aimed to redefine the lifestyle privileges of Etisalat staff and their families, with a focus on improving their overall quality of life. The facilitator was likely responsible for leading the project and coordinating efforts to identify and implement new lifestyle benefits and services for Etisalat employees and their families. The project may have involved conducting research to better understand the needs and preferences of staff and their families, ideating and prototyping potential solutions, and testing and validating the chosen solutions. The ultimate goal of the project would be to provide staff and their families with a more comprehensive and personalized set of lifestyle benefits and services, leading to increased satisfaction and loyalty among employees and their families.
To achieve the project goal, the facilitator may have explored different lifestyle benefits and services that could be offered to staff and their families. These could include health and wellness programs, financial planning and education, child care services, and professional development opportunities. The facilitator may have also collaborated with external partners, such as health and wellness providers or financial institutions, to offer exclusive deals and discounts to Etisalat employees and their families.
The project would likely involve a comprehensive and ongoing communication strategy to ensure that staff and their families are aware of the available benefits and services and how to access them. The facilitator may have created a dedicated platform or app to provide information and resources related to the lifestyle benefits and services, and to allow staff and their families to customize their preferences and receive personalized recommendations.
Overall, the project aimed to improve the overall quality of life for Etisalat staff and their families by redefining the lifestyle privileges offered by the company. By providing a more comprehensive and personalized set of benefits and services, the project could lead to increased satisfaction and loyalty among employees and their families, ultimately benefiting the company as a whole.
</aside>
My Role: Lead UX Designer - I was responsible for user research, creating personas, designing the user flow, and build wireframes and prototypes. Timeline: 28 Days (Jun 2023)
Team worked with:
Target users: